Diddy drafts off Obama to help sell new Sean John cologne
Diddy gets marketing props for this one. Some might say it’s pretty low, others might say it’s genius. Diddy is launching his new “I Am King” Sean John fragrance (see entire ad campaign here) set to hit stores next month. Although he has print and TV ads in place, Diddy is somewhat shifting focus and using our next U.S. President as marketing bait.
Diddy told The Wall Street Journal “When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it’s almost like that’s the trend.“ Although Obama will not be officially sponsoring the cologne in any way, Diddy plans to promote the fragrance in a lunch he will hold in Los Angeles and on TV talk shows and link his new fragrance and Obama. Let’s see how far Diddy can push it before he gets a call from The Secret Service. That’s one gang he can’t mess with.
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Comment by TARN on 13 November 2008:
So Obama is not even supporting this and Diddy is going to use his own fame to try and exploit Obama’s qualities. This IS low but at the same time like you are saying, its border line genius. SInce becoming a daily Woooha reader its now pretty apparent that a lot of these rappers are actually pretty savvy bidnazz men.
Comment by John T. on 14 November 2008:
Business is business and he doesn’t care who gets in the way.
Comment by Rap Orwell on 14 November 2008:
Whats next maybe Diddy is behind this new obamawear –>
http://www.zazzle.com/dress_to_impress_tie-151373045156167516
Comment by Corey F from HHR on 14 November 2008:
Diddy’s got to find a way to take care of his 6-8 kids…
Pingback by Diddy’s newest “I Am King” cologne ad | WoooHa.com on 16 November 2008:
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