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Nov 16, 2007

Jermaine Dupri & Young Jeezy in new Boost Mobile ad

Jeezy
Young Jeezy and Jermaine Dupri will be part of Boost Mobile's next "Anthem 2.0" marketing campaign. The pair will be featured in a 3-D animated music video-style commercial along with Mickey Avalon and will highlight "levels" or "stages" of success all while incorporating Boost Mobile’s latest pay-as-you-go handset, the Motorola i425.

It does seem a bit ironic that the commercial will be about moving up the success ladder but is promoting a $39.99 phone. Maybe it starts off that they are poor and can only afford the Motorola then move up to the iPhone when they made it big. But I guess that would defeat the purpose of the commercial.

Update: Check out the new Anthem 2.0 commercial here.

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Boost Mobile, the cellular service provider for people who won't pay their monthly bills.

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